FCM Media Innovation: Final Year Project Proposal 1 (approved)
Name : Tan Su Wen
Student ID : 1071120341
Brand : XIXILI (lingerie)
Product Category : clothing and apparel
Information
· Brand Promise: We provide an intimate experience that enhances an individual's confidence, happiness and well-being.
· Brand motto: Uplifting You Always.
· XIXILI carries an extensive range of brassieres from cup A to G.
· XIXILI is a Spanish inspired line of exquisite lingerie.
Market situation
· Unique selling point: XIXILI professional fitters are trained and literally hands-on in giving every lady an uplifted bust line.
· available at One Utama, Sunway Pyramid, Bangsar Village II, Pavilion, Mid Valley, Trebau City (JB) and Queensbay Mall (Penang).
Issue and Problems
· Expensive.
· The designs of XIXILI bras are mature and not attractive
· Brand name and logo is nothing relate to lingerie
Ideas/Concepts
· Promote unique bra fitting customer service(90% of women don’t know how to wear bra)
· Re-design the brand and logo.
· Promote awareness that bra-wearing has been linked to breast cancer
Citations/References:
· Xixili international
· 90% women wearing wrong bra
· Bra-wearing has been linked to breast cancer
FCM Media Innovation: Final Year Project Proposal 2
Name : Tan Su Wen
Student ID : 1071120341
Brand : Quaker Oatmeal
Product Category : Food and Beverage
Information
· Oats for Wholegrain Nutrition
· Quaker oats has been a part of households around the world for generations.
· Oats have more protein, calcium and Vitamin E than other common unfortified whole grains (wheat, brown rice or whole corn grain) on a gram per gram basis. Only oats have a high amount of soluble fibre (beta glucan) compared to whole wheat or rice.
Market situation
· Over 130years history in the world.
· Selling point: proves that continue taking Quaker oatmeal for 30 days helps reduce cholesterol and body weight.
Issue and Problems
· Malaysian is resists to change the traditional breakfast/ meal.
· People are lazy to make breakfast and skipping meal.
· Oatmeal are not nice to taste (healthy food are always not delicious)
Ideas/Concepts
· Promote awareness of the important of breakfast. (skip meal cause overeating in next meal)
· Re-packaging instant oatmeal to a more convenience way.
Citations/References:
Quaker oatmeal reducing cholesterol
Quaker heath articles
FCM Media Innovation: Final Year Project Proposal 3
Name : Tan Su Wen
Student ID : 1071120341
Brand : Obesity
Product Category : Public service campaign
Sponsor : Just Life (organic product)
Information
· Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse effect on health, leading to reduced life expectancy and/or increased health problems.
· Understand about energy intake, energy expenditure, basal metabolic rate (BMR) and physical activity changes in urban and rural populations of normal weight
· 50% of earlier age of death is due to diseases caused by obesity.(high cholesterol, diabetes, heart attack, stroke)
· Skip meal>body in starvation mode>overeating>gain weight
Market situation
· 2 out of 5 people in Malaysia are overweight
· Malaysian food are not healthy
Issue and Problems
· Lack of knowledge
· People are lazy and resist changing lifestyle.
· Fast food making life easy.
Ideas/Concepts
· Promote awareness of disease cause by overweight
· Making Malaysian healthier
· Organic food makes life simple. (cleaning up cells)
Citations/References:
Obesity in Malaysia.
Obesity now a major health concern in Malaysia
Just life