10.1 – Advertising Strategy
Printed advertisement
Poster for “An Intimate Affair” private event with XIXILI.
Design of XIXILI gift voucher for Green Bosom campaign.
Brochure design of opening of XIXILI intima in Sungei Wang.
Fashion show
Green Bosom Campaign
The Official launch of XIXILI's Bosom Bra Recycling Campaign and revealing their brand ambassador Miss World Malaysia 2010 Nadia Heng at XIXILI store in Pavilion.
Left: Dato' Tan Boon Pun (Chairman of Xixili Intima Sdn Bhd)
Middle: Professor Datuk Jimmy Choo (the world famous shoes maker)
Right: Puan Hasmah Wan Mohd (Deputy General, Department of Women Development)
Attend by Dato' Tan Boon Pun (Chairman of Xixili Intima Sdn Bhd), Professor Datuk Jimmy Choo (the world famous shoes maker), Puan Hasmah Wan Mohd (Deputy General, Department of Women Development), Amber Chia (model) and Miss World Malaysia 2010.
Internet Promotion
E-news letter
Facebook fan page
Twitter
XIXILI international official website
10.2 – Precedent Studies
I, Triumph
Triumph exclusive anniversary sale 2010
Triumph Fashion showcase@one utama May 2011
Triumph Warehouse sale 2010
II, Wacoal
Wacoal TVC
Wacoal print ads
Wacoal sponsor Malaysia dreamgirl search
III, Roxy
Roxy billboard