8.1 – Proposed Primary Target Audience
Demographics
Age: 21-30
Gender: female
Education: secondary school, undergraduate, post-graduate and above
Occupation: student, office worker, Professional
Income range: RM1500-RM4000
Race & ethnicity: all
Geographical location: urban
Psychographics
Perception: Consumer that seeks for high quality, fashionable and perfect fits lingerie.
Learning: Website, outlets and stores
Motivation & needs: Looking fashionable, feeling comfortable and perfectly fits and willing to spend money on good quality products.
Attitude & Personality: Aware of comfortable and quality conscious, do not worry about sizes but the perfect FIT.
Lifestyle: modern, passionate, love life.
8.2 – Proposed Secondary Target Audience (if any)
Demographics
Age: 20-50
Gender: female
Education: secondary school and above
Occupation: student, office worker, Professional
Income range: RM1000-RM5000
Race & ethnicity: all
Geographical location: urban
Psychographics
Perception: Consumer that seeks for good quality and fashionable products.
Learning: Website, outlets and stores, magazines, billboard
Motivation & needs: comfortable and good looking.
Attitude & Personality: self conscious and aware of fashion.
Lifestyle: variety