6.1 – Direct Competitors
i. Triumph
· Triumph International is an international underwear manufacturer. Founded in Heubach, Württemberg, Germany 1886 by the two families Spiesshofer & Braun. The first foreign subsidiary was established in Zurzach, Switzerland which has become the company’s headquarters. The multinational manufacturing and marketing organization operates in 120 countries around the world. It is one of the leading underwear producers in the world and in 2003 had an annual turnover of 1.6 billion Euros, and 38,691 employees.
· Triumph strives to lead the global intimates market and to achieve profitable growth. We collaborate to exceed consumer expectations with desirable, highest-quality, and best-fit products supported by best-in-class services.
ii. La Senza
· La Senza Lingerie is the ultimate shopping destination for a vast array of exclusive high quality branded lingerie at affordable prices.
· Since the first store opening in 1990, La Senza has maintained a focused vision of excellence. The La Senza brand name has become synonymous with high quality, affordability and elegance, and La Senza takes pride in dedicating itself to its customers and merchandise.
· As Canada’s premier lingerie retailer, La Senza owns and operates over 300 stores throughout Canada, and a further 300 stores in 30 more countries around the world.
· La Senza offers women a unique shopping experience with outstanding lingerie presentation in a beautiful and intimate environment, featuring everything from bras & panties, to sleepwear, loungewear, bodycare, and accessories
iii. Wacoal
· For more than half a century, Wacoal have nurtured a corporate culture under which people with great creativity are encouraged to carefully tailor Intimate Apparel for women.
· Wacoal’s goal is to help build an ever more prosperous cosmopolitan society by providing beauty solutions, in the form of products and related information, to meet customers’ needs. Wacoal are specialists in the area of stretched fabrics, which are essential for the intimate apparel products they manufacture.
· They are utilizing the knowledge and experience they have accumulated over the years to develop new fields, brands, and business models, under their design policy based on the keywords of Beauty, Health and Comfort.
6.2 – Indirect Competitors
i. Adidas
· Adidas is a well-known international brand founded in 1924 from Germany. Adidas can find almost in every shopping mall.
· The company is the second largest sportswear manufacturer in the world.
· Beside sports footwear, the company also produces products such as sport bra, shirts and other related goods.
ii. Roxy
· Roxy is a popular female fashion apparel brand.
· Founded in 1990, with its core in board sports, Roxy is the fashion apparel brand launched by its brother brand Quicksilver. In 1993, the Roxy logo was born, a heart-shaped crest adapted from Quicksilver’s logo.
· Since its inception, Roxy has grown to be a large high-end apparel company for young women. In addition to apparel, the brand also provides accessories, home items, hard goods (snow and surf), wetsuits, footwear, books, perfumes and several other product categories. Brands under the Roxy umbrella include Roxy, Roxy Girl and Teenie Wahine.
· Besides clothing and accessories, Roxy also produce swimwear like bikini.